000			01537nam a22002774a 4500
001			ARGOS
005			20241005131456.0
007			ta
008			t ec gr 00| 0 spa d
020			_a978-0-313-35296-6
040			_aARGOS
041			_aspa
043			_cUS
082			_a659.14 _bTutA
100			_aTuten, Tracy
245			_aAdvertising 2. 0 : Social Media Marketing in a Web 2. 0 World
250			_a1a ed.
260			_aUSA _bBloomsbury Publishing _c2008
300			_a202 p. _c23,50 x15,50 cm
520			_aAdvertising online : engaging consumers with web 2.0. -- Socialcentricity and the emergence of social media marketing Friendvertising : advertising and brand building with social networks. -- Advertising in the imagination : social virtual networks and the vlobalization of brands. --- From moments to minutes : advertising with social play. -- Influence the influencers : building brands with social news media. -- Citizen advertising : consumer-told brand folklore. -- In my opinion : the social influence of consumer product reviews. -- Social fiction : branding with alternate reality games. -- Ads in play : immersing brands in and around social games. -- Social media impact : balancing metrics and insight for advertising success.
650			_aAdvertising 2. 0 : Social Media Marketing in a Web 2. 0 World _96328
653			_aInternet _aMarketing
700			_aTuten, Tracy _96327
856			_uhttps://www.directtextbook.com/detailscover/9780313352966.webp
942			_cBK _e2024-10-05
999			_c2546 _d2546