| 000 | 01587nam a22003374a 4500 | ||
|---|---|---|---|
| 001 | ARGOS | ||
| 005 | 20240918181737.0 | ||
| 007 | ta | ||
| 008 | t ec gr 00| 0 spa d | ||
| 020 | _a978-970-10-7281-3 | ||
| 040 | _aARGOS | ||
| 041 | _aspa | ||
| 043 | _cMX | ||
| 082 |
_a658.8 _bKerM |
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| 100 | _aKerin, Roger A.; Hartley, Steven W.; Rudelius, William | ||
| 245 |
_aMarketing _cKerin, Roger A. |
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| 250 | _a9 ed. | ||
| 260 |
_aMéxico D.F. _bMc Graw Hill _c2009 |
||
| 300 |
_a745 p. _bil. _c27 cm. |
||
| 500 | _aIncluye: glosario, índice. | ||
| 520 | _aContiene: Inicio del proceso de marketing. Percepción de los compradores y los mercados. Satisfacción de las oportunidades de marketing. Administración del proceso de marketing. | ||
| 650 |
_a Proceso de Marketing _96215 |
||
| 650 |
_aEstrategias _93769 |
||
| 650 |
_aOrganización _92813 |
||
| 653 | _aMarketing | ||
| 700 |
_aRoger A Keirn. _96216 |
||
| 700 |
_aSteven W Hartley _96217 |
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| 700 |
_aWilliam Rudelius _96218 |
||
| 856 | _uhttps://www.bing.com/images/search?view=detailV2&ccid=8L%2FJuD6Z&id=F9FAECE60D251862A2F7DC04B1EC686C97BC3EC6&thid=OIP.8L_JuD6ZUCsHzbztRlijjQHaLT&mediaurl=https%3A%2F%2Fimagessl8.casadellibro.com%2Fa%2Fl%2Ft7%2F88%2F9788448156688.jpg&cdnurl=https%3A%2F%2Fth.bing.com%2Fth%2Fid%2FR.f0bfc9b83e99502b07cdbced4658a38d%3Frik%3Dxj68l2xo7LEE3A%26pid%3DImgRaw%26r%3D0&exph=842&expw=552&q=Marketing+kerin&simid=608023080564847811&form=IRPRST&ck=5F1CFE1382AD0FBF132CB400EA99DF32&selectedindex=7&itb=0&ajaxhist=0&ajaxserp=0&vt=0&sim=11 | ||
| 942 |
_cBK _e2024-09-18 |
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| 999 |
_c2488 _d2488 |
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