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020 _a978-1-337-27112-7
040 _aBMG
041 _aspa
082 _a658.8
_bIacD
100 _aIacobucci, Dawn
_eAutor
245 _aDirección de marketing
250 _a1a edición
260 _aCiudad de México
_bCengage Learning
_c2020
300 _a327 páginas
_bIncluye: Gráficos e ilustraciones
_c28 cm.
500 _aContiene: Índice
505 _aContiene: Estrategia de marketing; Posicionamiento de un producto; Posicionamiento: precio y promoción; Posicionamiento: evaluación del cliente; Apliccaión del marketing.
650 _aMarketing
_9858
653 _aMarketing
700 _aIacobucci, Dawn
_93324
856 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
942 _cBK
_e2022-09-20
999 _c1168
_d1168