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005 20220912112220.0
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020 _a978-607-526-916-0
040 _aARGOS
041 _aspa
043 _cMEX
082 _a658.045
_bArbG
100 _aArbaiza Fermini, Lydia
245 _aGerencia estratégica:
_bteoría y casos
_cArbaiza Fermini, Lydia
250 _aPrimera edición
260 _aCujimalpa
_bCENGAGE Learning
_c2020
300 _a235
_c25 cm.
_bContine: Tabla de contenido
505 _aContiene: Aplicaión del modelo general estratégico 1; La fórmula estratégica del éxito; Importancia de la ventaje competitiva; Formulación de estraegias en las unidades de negocios; Estrategias corporativas e internacionales; Enfoques contemporáneas en la gestión estratégica; Responsabilidad social en la empresa; Modelos de medición; Reflexiones finales.
520 _as una herramienta para administrar y ordenar los cambios, donde se definen los objetivos de la organización y se establecen estrategias.
650 _aGerencia
_92438
653 _aEstratégica
700 _aLydia Arbaiza Fermini
_93280
856 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_e2022-09-09
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