Ferrell, O. C. <br/><br/>
Estrategia de marketing 

 - 5a ed. 
 - México D. F.  CENGAGE Learning  2012 
 - 744 p. 
<br/><br/><label>ISBN: </label>978-607-481-714-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / FerE