TY  - BOOK
AU  - Tuten, Tracy
AU  - Tuten, Tracy
TI  - Advertising 2. 0 : Social Media Marketing in a Web 2. 0 World
SN  - 978-0-313-35296-6
U1  - 659.14 
PY  - 2008///
CY  - USA
PB  - Bloomsbury Publishing
KW  - Advertising 2. 0 : Social Media Marketing in a Web 2. 0 World
KW  - Internet
KW  - Marketing
N2  - Advertising online : engaging consumers with web 2.0. -- Socialcentricity and the emergence of social media marketing
Friendvertising : advertising and brand building with social networks. -- Advertising in the imagination : social virtual networks and the vlobalization of brands. --- From moments to minutes : advertising with social play. -- Influence the influencers : building brands with social news media. -- Citizen advertising : consumer-told brand folklore. -- In my opinion : the social influence of consumer product reviews. -- Social fiction : branding with alternate reality games. -- Ads in play : immersing brands in and around social games. -- Social media impact : balancing metrics and insight for advertising success
UR  - https://www.directtextbook.com/detailscover/9780313352966.webp
ER  -