Tuten, Tracy <br/><br/>
Advertising 2. 0 : Social Media Marketing in a Web 2. 0 World 

 - 1a ed. 
 - USA  Bloomsbury Publishing  2008 
 - 202 p.  23,50 x15,50 cm 
<br/><br/> Advertising online : engaging consumers with web 2.0. -- Socialcentricity and the emergence of social media marketing<br/>Friendvertising : advertising and brand building with social networks. -- Advertising in the imagination : social virtual networks and the vlobalization of brands. --- From moments to minutes : advertising with social play. -- Influence the influencers : building brands with social news media. -- Citizen advertising : consumer-told brand folklore. -- In my opinion : the social influence of consumer product reviews. -- Social fiction : branding with alternate reality games. -- Ads in play : immersing brands in and around social games. -- Social media impact : balancing metrics and insight for advertising success. 
<br/><br/><label>ISBN: </label>978-0-313-35296-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising 2. 0 : Social Media Marketing in a Web 2. 0 World
<br/><br/><label>Subjects--Index Terms: </label>Internet  Marketing 
<br/><br/><label>Dewey Class. No.: </label>659.14  / TutA