Electronic Commerce: a managerial and social networks perspective
Efraim Turban; David King; Jae Lee; Ting- Peng Liang; [et al]
- Boston Pearson 2012
- 757 p. il. 28 cm.
Incluye: Figuras.
Contiene: Introduction to E-Commerce and E-Marketplaces; EC applications; Emeging EC platforms; EC support services; E-Commerce strategy and implementation.