Turban, Efrain

Electronic Commerce: a managerial and social networks perspective Efraim Turban; David King; Jae Lee; Ting- Peng Liang; [et al] - Boston Pearson 2012 - 757 p. il. 28 cm.

Incluye: Figuras.

Contiene: Introduction to E-Commerce and E-Marketplaces; EC applications; Emeging EC platforms; EC support services; E-Commerce strategy and implementation.

978-0-13-214538-1


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Tecnologia

658.872 / TurE