TY - BOOK AU - Ojeda, Delia AU - Delia Ojeda García AU - Patricia Mármol Sinclair TI - Marketing Turístico: guía, información y asistencias turísticas. Agencias de viajes y gestión de eventos. Gestión de alojamientos turísticas SN - 978-84-283-3825-7 U1 - 338.479 1 PY - 2016/// CY - Madrid PB - Paraninfo KW - Turismo KW - Marketing N1 - Contiene: Bibliografía; Caracterización del marketing turístico; Segmentación de mercados turísticos; Marketing-mix: la gestión del producto y del precio; Marketing-mix: la gestión de la distribución y la comunicación; Plan marketing; Procesos de desición; El consumerismo UR - 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