Advertising 2. 0 : Social Media Marketing in a Web 2. 0 World
Tipo de material:
TextoIdioma: Español Editor: USA Bloomsbury Publishing 2008Edición: 1a edDescripción: 202 p. 23,50 x15,50 cmISBN: 978-0-313-35296-6Tema(s): Advertising 2. 0 : Social Media Marketing in a Web 2. 0 World | Internet MarketingClasificación CDD: 659.14 Recursos en línea: Haga clic para acceso en línea Resumen: Advertising online : engaging consumers with web 2.0. -- Socialcentricity and the emergence of social media marketing
Friendvertising : advertising and brand building with social networks. -- Advertising in the imagination : social virtual networks and the vlobalization of brands. --- From moments to minutes : advertising with social play. -- Influence the influencers : building brands with social news media. -- Citizen advertising : consumer-told brand folklore. -- In my opinion : the social influence of consumer product reviews. -- Social fiction : branding with alternate reality games. -- Ads in play : immersing brands in and around social games. -- Social media impact : balancing metrics and insight for advertising success.
| Tipo de ítem | Ubicación actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Libros
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Biblioteca Argos La Aurora | Tecnologíaq Superior en Marketing Digital y Comercio Electrónico | 659.14 TutA (Navegar estantería) | Ej.1 | Disponible | A-001148 |
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Advertising online : engaging consumers with web 2.0. -- Socialcentricity and the emergence of social media marketing
Friendvertising : advertising and brand building with social networks. -- Advertising in the imagination : social virtual networks and the vlobalization of brands. --- From moments to minutes : advertising with social play. -- Influence the influencers : building brands with social news media. -- Citizen advertising : consumer-told brand folklore. -- In my opinion : the social influence of consumer product reviews. -- Social fiction : branding with alternate reality games. -- Ads in play : immersing brands in and around social games. -- Social media impact : balancing metrics and insight for advertising success.
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