| 000 -Cabecera (24) |
|---|
| Campo de control interno |
01537nam a22002774a 4500 |
| 001 - Número de control |
|---|
| Campo de control |
ARGOS |
| 005 - Fecha y hora de la |
|---|
| Campo de control |
20241005131456.0 |
| 007 - Tipo material - Descripcion fisica - info general |
|---|
| Tipo material |
ta |
| 008 - Códigos de longitud fija (40p) |
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| Campo de control de longitud fija |
t ec gr 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| ISBN |
978-0-313-35296-6 |
| 040 ## - Origen de la Catalogacion |
|---|
| Origen de la Catalogacion |
ARGOS |
| 041 ## - Código de idioma (R) |
|---|
| Código de lengua del texto/banda sonora o título independiente (R) |
spa |
| 043 ## - Pais ISO |
|---|
| País ISO |
US |
| 082 ## - Número de la Clasificación |
|---|
| Clasificación Dewey |
659.14 |
| Codigo Cutter |
TutA |
| 100 ## - Autor Personal |
|---|
| Autor Personal |
Tuten, Tracy |
| 245 ## - Titulo |
|---|
| Titulo |
Advertising 2. 0 : Social Media Marketing in a Web 2. 0 World |
| 250 ## - Mencion de edicion |
|---|
| Mencion de edicion |
1a ed. |
| 260 ## - Editorial |
|---|
| Ciudad |
USA |
| Nombre de la Editorial |
Bloomsbury Publishing |
| Fecha |
2008 |
| 300 ## - Descripcion |
|---|
| Páginas |
202 p. |
| Dimensiones |
23,50 x15,50 cm |
| 520 ## - Resumen |
|---|
| Resumen |
Advertising online : engaging consumers with web 2.0. -- Socialcentricity and the emergence of social media marketing<br/>Friendvertising : advertising and brand building with social networks. -- Advertising in the imagination : social virtual networks and the vlobalization of brands. --- From moments to minutes : advertising with social play. -- Influence the influencers : building brands with social news media. -- Citizen advertising : consumer-told brand folklore. -- In my opinion : the social influence of consumer product reviews. -- Social fiction : branding with alternate reality games. -- Ads in play : immersing brands in and around social games. -- Social media impact : balancing metrics and insight for advertising success. |
| 650 ## - Temas - Descriptores |
|---|
| Temas - Descriptores |
Advertising 2. 0 : Social Media Marketing in a Web 2. 0 World |
| 9 (RLIN) |
6328 |
| 653 ## - Palabras Claves |
|---|
| Palabras Claves |
Internet |
| -- |
Marketing |
| 700 ## - Autor Personal |
|---|
| Autor Personal |
Tuten, Tracy |
| 9 (RLIN) |
6327 |
| 856 ## - URL - Ubicacion |
|---|
| URI/URL |
<a href="https://www.directtextbook.com/detailscover/9780313352966.webp">https://www.directtextbook.com/detailscover/9780313352966.webp</a> |
| 942 ## - Datos personalizados Koha |
|---|
| Tipo de Documento |
Libros |
| Fecha procesamiento |
2024-10-05 |
