De la publicidad a la comunicación persuasiva integrada (Registro nro. 1218)

000 -Cabecera (24)
Campo de control interno 11267nam a22003134a 4500
001 - Número de control
Campo de control BMG
005 - Fecha y hora de la
Campo de control 20221118100840.0
007 - Tipo material - Descripcion fisica - info general
Tipo material ta
008 - Códigos de longitud fija (40p)
Campo de control de longitud fija t pe gr 00| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-84-17513-95-5
040 ## - Origen de la Catalogacion
Origen de la Catalogacion BMG
041 ## - Código de idioma (R)
Código de lengua del texto/banda sonora o título independiente (R) spa
043 ## - Pais ISO
País ISO ES
082 ## - Número de la Clasificación
Número de la Clasificación 659
Codigo Cutter CasP
100 ## - Autor Personal
Autor Personal Castelló Martínez, Araceli; Del Pino- Romero, Cristina
Término indicativo de función (R) Autor
245 ## - Titulo
Titulo De la publicidad a la comunicación persuasiva integrada
250 ## - Mencion de edicion
Mencion de edicion 1a edición
260 ## - Editorial
Ciudad Madrid
Nombre de la Editorial ESIC EDITORIAL
Fecha 2019
300 ## - Descripcion
Páginas 419 páginas
Dimensiones 25 cm.
500 ## - Nota General
Nota General Contiene: Bibliografía; Índice de figuras y tablas.
505 ## - Nota de contenido formateada
Nota de contenido formateada Incluye: Delimitación conceptual; De Lasswell a la comunicación persuasiva integrada; ¿Qiuén?. Un emisor que busca ser útil; ¿A quién?. A un receptor experto en ser persona; ¿Dice qué?. Las esencia del mensaje persuasivo; ¿Comó lo dice?. Con un concepto creativo, sugerente y memorable; ¿En qué canal?. ¡En muchos!; ¿Con qué efectos?. La eficacia de la comunicación.
650 ## - Temas - Descriptores
Temas - Descriptores Publicidad
9 (RLIN) 892
650 ## - Temas - Descriptores
Temas - Descriptores Comunicación
9 (RLIN) 1040
653 ## - Palabras Claves
Palabras Claves Publicidad
700 ## - Autor Personal
Autor Personal Castelló Martínez, Araceli
9 (RLIN) 3435
700 ## - Autor Personal
Autor Personal Del Pino- Romero, Cristina
9 (RLIN) 3436
856 ## - URL - Ubicacion
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</a>
942 ## - Datos personalizados Koha
Tipo de Documento Libros
Fecha procesamiento 2022-11-07
Existencias
Fuente de Clasificacion Deterioro (estado) Colección Ubicacion permanente Ubicacion actual Fecha de Ingreso a la Biblioteca Origen de adquisicion Numero inventario Prestamos Codigo Código de barras Ultima fecha de verificacion Ultima fecha de prestamo Número de copia Tipo de Item Precio dolares
    Tecnología Superior en Comunicaciones y Relaciones Públicas Biblioteca Argos La Aurora Biblioteca Argos La Aurora 11/07/2022 Compra A-000421 1 659 CasP A-000421 07/03/2023 07/03/2023 Ej. 1 Libros $47,00
    Tecnologíaq Superior en Marketing Digital y Comercio Electrónico Biblioteca Argos Sur Biblioteca Argos Sur 11/11/2022 Compra S-000419 18 659 CasP S-000419 07/04/2024 07/04/2024 Ej. 1 Libros $47,00