| 000 -Cabecera (24) |
|---|
| Campo de control interno |
07807nam a22002774a 4500 |
| 001 - Número de control |
|---|
| Campo de control |
BMG |
| 005 - Fecha y hora de la |
|---|
| Campo de control |
20220928110442.0 |
| 007 - Tipo material - Descripcion fisica - info general |
|---|
| Tipo material |
ta |
| 008 - Códigos de longitud fija (40p) |
|---|
| Campo de control de longitud fija |
t pe gr 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
978-1-337-27112-7 |
| 040 ## - Origen de la Catalogacion |
|---|
| Origen de la Catalogacion |
BMG |
| 041 ## - Código de idioma (R) |
|---|
| Código de lengua del texto/banda sonora o título independiente (R) |
spa |
| 082 ## - Número de la Clasificación |
|---|
| Número de la Clasificación |
658.8 |
| Codigo Cutter |
IacD |
| 100 ## - Autor Personal |
|---|
| Autor Personal |
Iacobucci, Dawn |
| Término indicativo de función (R) |
Autor |
| 245 ## - Titulo |
|---|
| Titulo |
Dirección de marketing |
| 250 ## - Mencion de edicion |
|---|
| Mencion de edicion |
1a edición |
| 260 ## - Editorial |
|---|
| Ciudad |
Ciudad de México |
| Nombre de la Editorial |
Cengage Learning |
| Fecha |
2020 |
| 300 ## - Descripcion |
|---|
| Páginas |
327 páginas |
| Otros detalles físicos |
Incluye: Gráficos e ilustraciones |
| Dimensiones |
28 cm. |
| 500 ## - Nota General |
|---|
| Nota General |
Contiene: Índice |
| 505 ## - Nota de contenido formateada |
|---|
| Nota de contenido formateada |
Contiene: Estrategia de marketing; Posicionamiento de un producto; Posicionamiento: precio y promoción; Posicionamiento: evaluación del cliente; Apliccaión del marketing. |
| 650 ## - Temas - Descriptores |
|---|
| Temas - Descriptores |
Marketing |
| 9 (RLIN) |
858 |
| 653 ## - Palabras Claves |
|---|
| Palabras Claves |
Marketing |
| 700 ## - Autor Personal |
|---|
| Autor Personal |
Iacobucci, Dawn |
| 9 (RLIN) |
3324 |
| 856 ## - URL - Ubicacion |
|---|
| URI/URL |
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</a> 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| 942 ## - Datos personalizados Koha |
|---|
| Tipo de Documento |
Libros |
| Fecha procesamiento |
2022-09-20 |
