Tuten, Tracy
Advertising 2. 0 : Social Media Marketing in a Web 2. 0 World - 1a ed. - USA Bloomsbury Publishing 2008 - 202 p. 23,50 x15,50 cm
Advertising online : engaging consumers with web 2.0. -- Socialcentricity and the emergence of social media marketing
Friendvertising : advertising and brand building with social networks. -- Advertising in the imagination : social virtual networks and the vlobalization of brands. --- From moments to minutes : advertising with social play. -- Influence the influencers : building brands with social news media. -- Citizen advertising : consumer-told brand folklore. -- In my opinion : the social influence of consumer product reviews. -- Social fiction : branding with alternate reality games. -- Ads in play : immersing brands in and around social games. -- Social media impact : balancing metrics and insight for advertising success.
978-0-313-35296-6
Advertising 2. 0 : Social Media Marketing in a Web 2. 0 World
Internet Marketing
659.14 / TutA
Advertising 2. 0 : Social Media Marketing in a Web 2. 0 World - 1a ed. - USA Bloomsbury Publishing 2008 - 202 p. 23,50 x15,50 cm
Advertising online : engaging consumers with web 2.0. -- Socialcentricity and the emergence of social media marketing
Friendvertising : advertising and brand building with social networks. -- Advertising in the imagination : social virtual networks and the vlobalization of brands. --- From moments to minutes : advertising with social play. -- Influence the influencers : building brands with social news media. -- Citizen advertising : consumer-told brand folklore. -- In my opinion : the social influence of consumer product reviews. -- Social fiction : branding with alternate reality games. -- Ads in play : immersing brands in and around social games. -- Social media impact : balancing metrics and insight for advertising success.
978-0-313-35296-6
Advertising 2. 0 : Social Media Marketing in a Web 2. 0 World
Internet Marketing
659.14 / TutA